The Levi’s® brand epitomises classic American style and effortless cool. Levi’s® jeans were invented by Levi Strauss & Co. in 1873 and ever since then, they have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, Levi’s® brand portfolio continues to evolve via a relentless pioneering and innovative spirit, the likes of which has never before been seen in the clothing industry. Our wide range of ‘jeanswear’ and accessories are available in more than 110 countries, allowing everyone in the world to express their very own style.